What Do People Want To Watch On Youtube

YouTube has become a content phenomenon. Back in 2005 when the first YouTube video Me At The Zoo was uploaded, nobody would accept imagined just how important this video sharing medium was going to be. Google clearly saw the potential of YouTube, however, and only xviii months after YouTube'southward co-founder shared his zoo visit with the world, Google announced information technology was paying $1.65 billion for the service.

Since then the power and influence of YouTube have grown at breath-taking speed. It can even claim to exist the globe's second largest search engine - after Google itself. Some of its statistics are quite staggering:

Full number of people who use YouTube - 2,600,000,000
Hours of video uploaded to YouTube every minute - 500 hours
Number of videos viewed on YouTube every day - 4,950,000,000
Average number of mobile YouTube videos per mean solar day - 1,000,000,000

Google deputed a survey in 2016 to understand what the latest viewing trends on YouTube were. Some highlights of the survey were:

6 out of 10 people prefer online video platforms to live TV
In an average calendar month, viii out of 10 eighteen-49-yer-olds lookout YouTube
On mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable telly network

In 2017 Google turned their attention to people watching YouTube on their televisions sets. Highlights from this study include:

The fourth dimension people spend watching YouTube on a idiot box has doubled in a twelvemonth
2 out of three YouTube viewers say they watch YouTube on a tv screen
Just like tv content, watching YouTube on boob tube screens peaks around prime time
Lookout man time of YouTube on TVs peaks at the weekend

Then, with so much time spent watching YouTube, on a wide multifariousness of devices, what types of content are people watching? It turns out that people watch a wide variety of things actually, which is probably reflective of the fact that YouTube viewers now bridge the whole spectrum of ages and types of people.

Of course, to many people, YouTube has 1 purpose only – it's an easy manner to watch music videos. And music videos can't exist ignored - there are so many of them! According to the Wikipedia List of Most Viewed YouTube Videos, "See Y'all Again" by Wiz Khalifa featuring Charlie Puth has had an incredible 2.916 billion views, and has recently overtaken the long-fourth dimension Rex of YouTube, "Gangnam Fashion" to be the leader. In fact, music videos take up 77 out of the 80 videos in this top list.

Simply there is much more to YouTube than merely music videos. From an influencer marketing signal of view, official music videos offer footling opportunity for influencer promotion. There are many other types of videos giving better opportunities for marketers, however.

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12 Best Types of YouTube Content To Succeed at Growing a YouTube Aqueduct:

1. Funny Animals
2. Video Game Walkthroughs
3. How To Guides and Tutorials
4. Product Reviews
v. Glory Gossip Videos
6. Vlogs
7. Comedy / Sketch Videos
8. Shopping Sprees / Hauls
9. Unboxing Videos
x. Educational Videos
11. Parodies
12. Pranks

1. Funny Animals

It is incommunicable to avoid seeing funny animals on the internet - Facebook feeds, in detail, seem at times to be full of the critters. People just beloved seeing cute animals, particularly when they are doing something out of the ordinary - videos of cats sleeping aren't the rage this twelvemonth!

YouTube also has its fair share of funny beast channels, some depicting videos of real animals pigging the limelight, others - similar Simons True cat - being blithe.

There are also, of grade, numerous serious animal channels, including National Geographic videos featuring the renowned David Attenborough.

2. Video Game Walkthroughs

Nosotros may take deliberately excluded the ubiquitous music video from this roundup, just we couldn't exclude this category of video, despite it existence where number one influencer, PewDiePie rules the roost.

Young males (the most mutual type of gamer) were the first type of people to cover YouTube, and so it should be no surprise that at that place are thousands of channels related to video gaming. Minecraft alone is popular enough to accept a website devoted to list over ane,000 top Minecraft YouTube channels.

A common type of gaming video is a walkthrough, where somebody plays a game, commentating equally they progress through the game. One of the reasons for Minecraft'south popularity (despite its old-time graphics) is that the game is easily moddable, and the filmmakers brand use of this feature in their videos, where they oftentimes play as modded characters.

At that place can exist huge engagement between gaming video makers and their supporters and in that location can fifty-fifty exist live play sessions.

three. How To Guides and Tutorials

There are three types of learning style: visual (by seeing), auditory (by hearing) and kinesthetic (by doing). Everybody learns using a combination of these styles, only most people find one of the methods easier than the others. Expert teachers endeavor to use a mixture of all three methods in their classrooms.

While it will always exist hard to teach kinesthetically in a video, it is the perfect medium for those who love both visual and auditory learning experiences. A well-structured video, that encourages you to work alongside the presentation, can even be useful to the more kinesthetically-inclined.

There are so many How To videos on YouTube, that you lot are likely to find something to help yous exercise virtually anything y'all tin recall of.

These videos have an advantage in that they are near timeless - the only reason that a video would engagement is that the action itself changes or goes out of appointment.

four. Product Reviews

At that place is a clear trend, nowadays, for people to turn to the internet when they are considering making a purchase. They want to discover what other people think virtually products that interest them.

YouTube is no different from other social media channel in this sense. People flock to the channels of those they trust to encounter what they think about diverse products they have reviewed.

Polls have regularly shown that consumers are more likely to make a purchase if they see a positive review online.

It obviously depends on the product, only YouTube is the perfect medium for many products. People find it so much easier to chronicle to a review if they tin can physically see the product being used, whether it is makeup being applied, a car beingness test driven, or the latest kitchen gadget beingness put to use.

5. Celebrity Gossip Videos

People having an involvement in celebrity gossip isn't exactly new - paper tabloids accept thrived on this for years, and indeed there are whole cable goggle box channels focused around this topic.

It comes as no surprise, therefore, that people come to YouTube to keep upward-to-date with their celebrity gossip fix. Many of these videos do nevertheless seem like they are straight out of the tabloids, of class, and you certainly can't believe everything that you see and hear in these videos.

Probably the best-known celebrity gossip YouTube channel is an offshoot of the TMZ celebrity news website.

6. Vlogs

A weblog, actually short for weblog merely most people have forgotten that nowadays, started off every bit a spider web-based log of what a person did each solar day - a class of Internet-based diary. Of course, blogs have diversified since then, but you will still find bright and breezy people happily writing about their daily breakfast and what they managed to achieve the mean solar day before.

Vlogs are video blogs, and the thought is, to some extent, the same as what the original blog was. They are effectively a video equivalent of your onetime diary.

Of course, being on YouTube they are somewhat more public than a diary hidden under the bed, so the content is commonly more engaging.

Like a diary, vlogs use unscripted dialog and by and large come beyond as an accurate look into the video maker'due south listen. They oftentimes focus on a specific topic.

Vlogs are often the YouTube equivalent of reality television. You lot get a run a risk to run into into the life (or at least as much as they are prepared to share) of the vlogger. Only as reality tv can generate some scarily loftier viewing numbers, quite a few vlogs channels have a considerable number of followers.

7. One-act / Sketch Videos

Quite a few people make comedy and sketch videos to keep their audiences tickled. Of class, sense of humor is quite personal, just at that place are and so many comedy videos online that you are sure to notice somebody who matches your mode.

These comedy videos are among some of the most shared, often finding their way onto Facebook and other social media. This is i of the most likely types to go viral.

Some of the YouTube comedy channels generate audiences greater than many network comedy idiot box shows.

eight. Shopping Sprees / Hauls

Many women, in particular, enjoy watching people going on shopping sprees for things they can simply imagine themselves ownership. You may not be able to go to high-end shoe shopping yourself and buy a dozen pairs of brand-name shoes, but you lot may relish watching somebody else do that.

Shopping spree videos, more traditionally known as haul videos, focus on people out shopping for detail products. The most mutual of these types of videos tend to be in the beauty, fashion and lifestyle channels.

These videos give a clear opportunity for brands wanting to engage in influencer marketing, as long as the products beingness purchased match the types of products that the channel viewers love and yearn for.

nine. Unboxing Videos

Unboxing videos are very much a 21st Century phenomenon. A surprisingly big number of people like to watch somebody else accept a new product out of a box!

These are extensions of both shopping spree/haul videos and product review videos - in reality, they fit somewhere in between the procedure of purchasing a product and the act of using and reviewing the product.

In some ways the love for these videos can be paralleled by a child's dear of Christmas forenoon - half the fun is unwrapping the presents and seeing what is inside. It is the aforementioned for unboxing videos, as the viewer is given the opportunity to bring together in with the anticipation of seeing for the first time the contents of the package.

As with both booty videos and reviews, unboxing videos can have a huge affect on consumer buying decisions and can be very lucrative for brands. This is another surface area with huge potential for influencer marketing.

x. Educational Videos

We've separated out educational videos from How To'due south hither, although How To guides plainly brainwash likewise. The two categories are big enough to stand apart.

There are a few large channels, like the TED and National Geographic ones, that belong to large official organizations and share these organizations' material. Indeed, at that place are many other businesses, large and pocket-size, that share educational videos on their sites.

A second type of educational video channel focuses on providing educational videos for immature children and school students.

They try to provide thought-provoking and interesting videos for their young target audiences.

This is another category which can be considered evergreen, in that many of these videos get new audiences yr after year, and often receive repeat visits. They merely "dice" if their educational value goes out-of-date.

xi. Parodies

Although a specialist blazon of comedy video, parodies are pop enough to count as a separate type of YouTube video.

There are quite a few parody video channels - some more than successful and talented than others. Some of the best make parodies of music videos, often making quite a professional looking job.

In some ways these are the hardest type of video to make - at that place can be such a fine line between a successful well-written and performed parody and i that fails to connect with its audition.

12. Pranks

A decade ago Johnny Knoxville made his name with Jackass - which in many ways was the forerunner to all of the YouTube prank videos. They are certainly amidst the most shared videos, not just on YouTube just on Facebook and other social media platforms too.

These videos feature practical jokes on friends, family unit and unwitting members of the public. While it may not always be the most comfortable type of video for the participants to make, these videos are definitely a way to brand social media stars of people.

At that place are quite a few serial of videos where people play pranks on each other, only for that person to gain their revenge in the next video. There are fifty-fifty series of prank videos featuring husbands and wives.

Some of these pranks can be quite controversial, so any brand wanting to be connected to a prank channel, had better ensure that their company values, and those of the pranksters, brand a adept match.

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Source: https://influencermarketinghub.com/types-of-youtube-content/

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